You’ve likely ended up here, because you’re asking yourself “Should I stage my property to sell”? As real estate agents who do this job every day, the answer is yes.

As listing agents, we stage every home we sell! And we cover the cost of home staging because we believe the return on investment of a staged home outweighs the cost. 

But how much more does a staged home sell for than a non-staged home? 

It’s impossible to determine an actual value. Experts estimate that staging a home can deliver a price that is 1 to 5% increase in price. Since the average price of a home in Guelph is $700,000 and you could expect between $7,000- $35,000 more. In most cases, this increase in sale price is a good investment and demonstrates the potential value of a staged home.

Why is home staging important?

Home staging has quickly become a must do for most sellers in order to make your home stand out versus competitive listings. 

Pre-COVID, buyers would look at homes online and then potentially visit an open house if they liked what they saw. If they still liked it, they would then make an offer or schedule another visit with their Realtor before submitting an offer to buy.

During COVID, the open house step was eliminated. Therefore, buyers put a lot more weight on photos which were scrutinized even further. Buyers made decisions, potentially to buy or not based on these photos. A staged home plays a tremendous role, literally meaning the difference between receiving an offer to sell, or not.

How much does it cost to stage a house?

There’s no set cost, as each home is different. As an example, staging a vacant home is far more expensive than staging 1-2 rooms. According to realtor.com, the average cost for most stagers is $300 to $600 for an initial design consultation, and $500 to $600 per month per staged room.

Staging a home doesn’t necessarily mean that all of your furniture is removed and all new showroom furniture is brought in, either. Many homeowners envision a transport truck pulling up with movers, but that isn’t the case. 

Home staging is about maximizing the space, providing consistent colours and appealing to the masses. This may mean utilizing much of your own existing furniture with some accent pieces, or it could be larger furniture items.

3 key tips for staging your home:

1. Clean 

A clean looking (and smelling!) home shows potential buyers that you’ve taken good care of the property. Try to clean everything right before photos so it shines. 

Clean EVERYTHING: This includes insides of appliances, dusting and all those hard to reach areas. Make sure your bathrooms sparkle, from the corners of the tub, to the sink drain! Your goal should be to make everything look new!

2. Declutter and de-personalize

A home that has too much “stuff” (furniture, boxes, bookshelves or knick knacks), makes the home feel smaller. Rent a storage locker or have a “pod” dropped off that you can put things into if you have a lot of items. If it’s not that many, try to neatly put things in the basement or garage. 

Since you’re moving, you want the new buyers to walk in and feel like it’s their new home- not that they’re invading your personal space with pictures of your kids or pets on the wall. Remove them- and ideally just hang some neutral artwork in it’s place.

3. Remember: you’re selling, it’s being staged for a new buyer

This is a hard one sometimes, but you have to trust your stager. The home is being staged to appeal to the masses of new buyers. It’s no longer your home because you’re moving! 

Even though you may not agree with colour choices or furniture layout of your house, it’s ultimately designed to get you the best outcome. 

Who typically pays for home staging?

There are no hard and fast rules about who pays for home staging- some Realtors believe that the homeowners should pay, because ultimately they are getting the monetary benefit of a higher sale price. 

Some Realtors believe that paying for staging will pay for itself in a higher sale price and therefore a higher commission- so they pay for it.

Beth and Ryan always cover the staging consultations and costs, so sellers do not need to worry about this. Contact us for more information on how we can help you get more for your home.